Referring Domain Analysis: A Simple How-To Guide
When analyzing where your site’s traffic comes from, it’s tempting to focus on the usual suspects: you know, the visits from Paid Search, SEO, e-mail campaigns and even direct access and bookmarked...
View ArticleSaving Time and Money with Conversion Funnel Analysis
Conversion funnel analysis takes a close look at the steps a visitor must take to complete a transaction on your website. The goal, of course, is to identify and remove user pain points and bottlenecks...
View ArticleAnalytics: Can We All Win?
So testing is finally sexy again…finally. Just like oversized sunglasses and Mickey Rourke, A/B and Multivariate testing have had facelifts (no pun intended) and are back in the game. Seems like those...
View ArticleGet More, Spend Less: First-Mover Intelligence for SEO
Wise spending is a necessity for any business. But too often, a directive to “spend less” or “do more with the budget” just leads to cost-cutting that ultimately reduces productivity and return even...
View ArticleGeo-Targeting for Global Search: A Step-By-Step Guide
One size does not fit all, especially in global search. Searcher behavior varies tremendously from country to country, and campaigns must account for each market’s unique linguistic and cultural...
View Article5 Ways to Create a Data-Driven Culture
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what? Let’s face it: getting buy-in from key stakeholders can be...
View ArticleYou Ask, We Answer: Introducing the Analytics Mailbag
Blogs are a funny thing. We write whatever we want, whenever we want, however we want – to an audience we’ve often never met. It’s almost as if we just assume people want to hear what we have to say....
View ArticleAsk the CEO: How Do I Know If It Worked?
Once upon a time, you could learn about marketing in college and come into a job with some relevant skills; now, if your training is more than three months old, it might be completely irrelevant. The...
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4 Ways to Get the Most Out of Adobe SiteCatalyst
Go to enough online marketing conferences – or talk to enough analytics experts – and you’re bound to hear a statistic that’ll stop you cold: Over 80% of web analytics implementations fail to deliver...
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The 3 Adobe SiteCatalyst Reports Every Online Marketer Needs
In an earlier post, we discussed how important it is to set up your analytics tool correctly. But smart analytics doesn’t just end with implementation. You also need to make sure you’re pulling the...
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